A 2026 edition marked by an exceptional configuration
The 2026 edition of the International Agricultural Show was marked by an unprecedented situation: the complete absence of cattle in the exhibition halls—a first in the history of the event.
Our Soignon stand, a caprine showcase at the heart of Hall 1
Located at stand F126 – Hall 1, our Soignon stand made the most of this exceptional configuration. With no cattle present anywhere at the show, the four young goats featured on our stand naturally captured visitors’ attention, becoming true ambassadors for the goat sector.
Throughout the event, we strengthened the attractiveness of our space and showcased the expertise carried by the Soignon brand to a wide and diverse audience.
Friendly activities to engage with the public
Designed as a place for interaction and conviviality, our Soignon stand offered several activities aimed at engaging with visitors and bringing the brand to life:
- the goat bleating contest, the stand’s flagship event,
- the Soignon mascot, appearing for the first time,
- a photo booth, allowing visitors to take home a souvenir,
- “Little Chefs” activities for children and live cooking demonstrations for the general public hosted by a chef,
- a charity quiz game in partnership with LADAPT, offering a fun way to learn more about the Soignon brand,
- tastings, to showcase the richness and diversity of our products.
Through these activities, we sought to offer an accessible and warm experience, in line with the values of closeness and sharing embodied by Soignon.
The Goat Bleating Contest becomes iconic!
Our Goat Bleating Contest once again received a very warm welcome from the public.
After winning over visitors in 2025, this now-iconic event reached a new milestone this year.
For the 2026 edition, the contest was taken to the next level with the inauguration of the French Goat Bleating Federation (FFCC) and the introduction of two daily sessions, judged by a panel of passionate breeders. An official medal was awarded to all winners.
The commitment of our Soignon teams at the heart of the initiative
The success of our presence is above all driven by the commitment of our teams. Every day, around twenty volunteers—employees and breeders—worked alongside us to welcome visitors, share their expertise and bring the brand to life throughout the duration of the show.
This collective commitment illustrates the strength of our cooperative model and the close ties we maintain between our teams, our breeders and consumers.
A renewed solidarity commitment with the Food Banks
As every year, we renewed our solidarity commitment at the end of the show with a product donation to the Food Banks. For the 2026 edition, 106.6 kg of cheese and yogurts were donated, illustrating our long-term commitment to food solidarity.
Our brands showcased on the dairy cooperation stand
Alongside the Soignon stand, we were also present on the dairy cooperation stand, alongside other players in the sector. Several iconic Eurial brands were showcased there: Les 300 Laitiers Bio, Grand Fermage, Pavé d’Affinois and Danao.
Once again, our presence at the International Agricultural Show made it possible to demonstrate the diversity of our expertise, strengthen the visibility of our brands and highlight the central role of cooperation within the French dairy sectors.
