Mozzarella: a key international focus
A flagship product of our business, mozzarella represents a major challenge in our international markets. Sold in more than 60 countries through our subsidiaries and export channels, it plays a strategic role in our international development – particularly in Europe, where we generate over 60% of our sales.
A dedicated mozzarella training programme
To support this momentum in a highly competitive market, we have developed a training programme specifically designed for our international sales teams.
The objective: to help them fully understand and take ownership of our expertise, appreciate its value, and communicate it more effectively to our clients and partners.
This training has been designed to enable participants to speak about our mozzarella with accuracy and conviction to our various stakeholders, covering:
- the origin of raw materials
- the commitments upheld by the sector
- production stages and product functionalities
- market challenges
- the importance of a strong brand, Maestrella, to stand out
A farm-to-fork programme
The training took place over two days, offering a deeper understanding of the French agricultural model, our expertise, strengthening field knowledge, and encouraging discussion of shared challenges.
Day 1
The first day, held at GAEC L’ECHO (a farmer-member of the Agrial cooperative) and at the Luçon site, allowed participants to explore the upstream agricultural sector, our Corporate Social Responsibility (CSR) commitments, as well as the key stages of mozzarella production and its different uses. This hands-on immersion into our processes, recipes, and industrial expertise helped strengthen our sales teams’ knowledge.
Day 2
The second day, in Nantes, focused on marketing and sales challenges. Teams worked on Maestrella – our number one international brand – our strengths, and our sales support tools, while sharing their experiences and challenges in a demanding market environment. This was a key moment to bring together perspectives from the Nantes teams and those from European subsidiaries, and to reinforce a shared vision.
Browse these two days in pictures here:
